For being free, Google Analytics is surprisingly robust and plays well with other Google products, including Optimize, Search Console, and Data Studio. Some folks have privacy concerns with GA — though Google swears they don’t use this data for search rankings. If you want to hire someone to help you with SEO, the price can range from $ per hour for an SEO expert ($750-$1,500 per month). High-end digital marketing agencies may charge up to $20,000 per month for complex jobs for large websites. The first step to knowing what to spend on SEO is calculating your return on investment (ROI) based on your website and niche. The “Siteliner Free” allows you to analyze up to 250 pages per month.

On the other hand, the White Label plan and the White Label and Embedding plan for digital marketers cost $29 per month and $59 per month, respectively. Continue your keyword research with a Search Engine Optimization/KSP tool to get keyword statistics that assist with search engine marketing decisions. This tool measures a keyword’s popularity by showing approximately how often people search for it in Google and Bing, and across all engines (Activity), monthly. The tool also delivers data like average monthly search volume (Activity), cost per click (CPC), and click-through rate (CTR) to help you gauge how valuable and competitive each term might be.

Our team has access to vital data and insights not provided by other tools, giving our clients an unfair competitive advantage. Whether you have one location or 10,000, manage business listings and reviews, report BHS Links on performance and sentiment, and post to social media all from one easy-to-use platform. Whether you’re juggling multiple sites, millions of pages, or just a ton of keywords, STAT helps you unlock new opportunities, drive more revenue, and prove the value of your SEO efforts.

• Among others, no tool can match the size of their list of keywords and the accuracy of traffic and visibility coming to them.
• Google Data Studio is a powerful business analytics tool used in digital marketing.
• It also offers features for analyzing and monitoring backlinks and tracking search engine rankings.
• You can use Sia to automatically generate optimized post titles and meta descriptions backed by existing seoClarity search data.
• For being free, Google Analytics is surprisingly robust and plays well with other Google products, including Optimize, Search Console, and Data Studio.

Advanced Accuracy

Some are geared toward helping you better select keywords and craft SEO-friendly content around said keywords. Creating an SEO plan without the top SEO tools is a bit like trying to bake a loaf of bread without measuring spoons or an oven. Using SEO software can help you start an SEO plan, monitor your efforts and analyze the data, so you can then refine your plan for better results.

With KWFinder, you can discover long-tail keywords – those more specific, less frequently used keywords that yield higher results because of how specific they are. Come up with a question or topic you want to research, send it to your contacts, and have them select the keywords they would search for to get the information you want with Seed Keywords. This data gives content creators insight into potential customers’ concerns and desires, and enables them to craft highly targeted content that addresses those needs. This Google Title Rewrite Checker will allow you to check if Google is rewriting the title of a list of pages, allowing for deeper Title Tag structure analysis. Furthermore, all of these details can be copied to your clipboard for easy sharing or addition to a technical audit document.

However, many users are leaving it because of pricing concerns. It offers reliable data and excellent filtering options to drill down to the data you need to rank for competitive topics. It’s a valuable investment for those looking to improve their SEO game. Along with Semrush, Ahrefs is a tried and tested solution that SEO professionals widely use. It is a premium all-in-one SEO tool that has been a market leader for many years. Ahrefs gives SEO experts every instrument needed to succeed in SEO.

See your most important SEO metrics

Copyscape is a free tool that can check for duplicate content. Enter your URL to see if a malicious website has copied your content or is pretending to be your brand. FAQFox is a free SEO tool that can scrape the Internet for questions your target audience might be asking or searching. While Ahrefs has a suite of paid and powerful tools, it also offers free SEO tools like Keyword Difficulty Checker. It also analyzes your website’s vitals, enabling you to identify areas for improvement.

The Essential plan includes five AI articles per month, while the Scale plan offers 20 AI articles per month. For those uninterested in article limits, Surfer also integrates with Jasper to make your content creation super (artificially) intelligent. Combined with the hefty subscription cost, Surfer is definitely a premium tool, but one that’s absolutely worth it. I was able to dig into a number of tools myself, but I wasn’t able to personally test each of them. When I couldn’t, I looked to firsthand accounts from real users, software demos, aggregated reviews, and Reddit forums to fill in the blanks. Use this free SEO tool to review your own pages’ metadata (to ensure it’s present and correct).